Tennis Australia
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The women’s singles final at Australian Open 2009 will be played at night.
Australian Open organisers announced the decision today, confirming they were realising a long-term intention. Both the WTA and the reigning champion Maria Sharapova support the change.
“We have been thinking about a night final for the women ever since the men’s night final proved such an outstanding success,” Tournament Director Craig Tiley said.
“Our research has shown that the Australian tennis public would prefer the women’s singles final to be played at night.
“It will add to the glitz, glamour and prestige of what we already believe is an incredible highlight of our tournament. Imagine Sharapova defending her title against Ivanovic or one of the Williams sisters before a packed house at Rod Laver Arena on a balmy Saturday night in January … it will be the most sought after ticket in town,” Tiley said.
Reigning Australian Open champion Maria Sharapova welcomed the move.
“The atmosphere at Melbourne Park at night is great and the cooler conditions allow the players to really produce their best,” she said. “I think this move will further showcase a great sporting event and is good for both players and fans.”
The WTA has also indicated its support to Australian Open officials as it will further enhance the prestige of the women’s final.
A night final is expected to attract a larger domestic television, radio and internet audience.
But Tiley said the major motivation for the move was to create an even more exciting tennis experience for the fan.
“We have very strong indications from Australian Open fans that a Saturday night final is their preference.”
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